Case Study  ·  CPA Ontario  ·  2025

Design That
Moves the Numbers.

A full-spectrum visual system powering Ontario's most prestigious professional accounting body — from recruitment booth to inbox to checkout.

Explore the work
Emerging Leaders Campaign
This Way to CPA Campaign
Shadow AI Campaign
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Revenue icon
$286K
Black Friday / Cyber Monday
Revenue Generated
Growth icon
+6%
Year-over-Year Revenue
Growth
Report icon
46.2%
Email Open Rate
Campaign Average
Campaign icon
5+
Live Campaigns
Delivered

The Challenge

Institutional precision
at campaign speed.

CPA Ontario governs 100,000+ accounting professionals. Every visual asset carries the weight of regulatory authority and public trust. The mandate: broadcast-quality design across every channel, every format — without sacrificing an inch of speed or compliance.

Portfolio icon
01
Multi-Format Complexity
Print brochures, large-format displays, digital tiles, animated GIFs, and PowerPoint decks — all under one cohesive visual identity.
Standards icon
02
Uncompromising Standards
WCAG accessibility compliance and CPA brand governance enforced at every step — no exceptions, no shortcuts.
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03
Revenue-Critical Deadlines
Black Friday / Cyber Monday campaigns demanded pixel-perfect assets timed to the minute, with hard revenue targets attached.

01 — Campaign

Emerging
Leaders

Aspirational visuals targeting Ontario's next generation of CPAs. Typography-driven, optimised for LinkedIn and digital channels.

LinkedIn Assets Social Graphics Brand Voice
Emerging Leaders EL-2 Emerging Leaders EL-3 Emerging Leaders EL-4 Emerging Leaders Artboard

03 — Recruitment

This Way
to CPA

A bold recruitment campaign guiding prospects toward the CPA designation with unmistakable directional clarity.

Paid Banners Organic Social 2026 Launch
TWTC Organic 1 TWTC Organic 2 TWTC Organic 4

04 — Programme

PeerChat

Warm, accessible visuals for CPA Ontario's peer mentorship programme — a design language that feels human in a regulated environment.

Mentorship Member Engagement Digital
PeerChat 02 PeerChat 04

05 — Commerce

Black Friday /
Cyber Monday

High-velocity email headers, animated GIFs, daily deal graphics, and web tiles engineered to convert under retail pressure — generating $286,254 in revenue.

Email Headers Animated GIFs +6% YoY

Black Friday / Cyber Monday Assets

Every email. Every deal. Every day.

BF Email Header 1
Generic BF Email Header
BF Email Header Sale
Black Friday Sale Header
BF Email Header Sale 2
Sale Header — Variant B
BF Email Header Sale 3
Sale Header — Variant C
Ethics Conference
Ethics Conference Course
Emotional Intelligence
Emotional Intelligence
Excel Analytics
Excel & Data Analytics
Audio Bundle
10-Hour Audio Bundle

Recruitment Booth System

Every surface. Owned.

Recruitment Booth
Booth Asset 110 Booth Asset 100 Booth Asset 90 Booth Asset 80
Brochure 40 Brochure 50 Brochure 60 Brochure 70

LinkedIn Social Assets

Social that converts.

LinkedIn Social 1 LinkedIn Social 2 LinkedIn Social 3

The Work

Every pixel.
Accounted for.

Canva Template
Template System

Canva Self-Serve Templates

Design System

Manrope —
The Voice of Precision

Geometric sans-serif chosen for technical clarity and warmth. Applied at 9 weights from 6pt fine print to 180pt display headlines.

Design system on laptop
Aa

Manrope · 300–900 · WCAG AA

Canva Template
Canva

Template Variant A

Canva Template
Canva

Template Variant B

Revenue Driven
$286K
BF/CM 2025 Sales
+6%
Year-over-Year
46.2%
Email Open Rate
Web Tile Web Tile Web Tile Web Tile
Commerce

Website Promotional Tiles

Animation icon
Animated GIFs

Motion-Driven Conversions

Frame-by-frame animated email GIFs for each course spotlight — Ethics, Emotional Intelligence, Excel & Analytics, Audio Bundle.

Ethics GIF frame EI GIF frame
Formats icon
Format Range

Every Surface Covered

Large-Format PrintPhysical
Email HeadersDigital
Animated GIFsDigital
PowerPoint / CanvaTemplates
LinkedIn SocialSocial

PowerPoint Templates

Presentations that
command the room.

A full 14-slide PowerPoint system empowering CPA Ontario's team to present with confidence — on-brand, every time.

Slides in MacBook mockup
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Slide 11
Slide 12
Slide 13
Slide 14
+14

Self-Service System

Scale without
a designer.

Canva templates that let CPA Ontario's marketing team create on-brand content independently — reducing design dependency at scale.

Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template
Canva
Canva Template

The Outcome

Design isn't overhead.
It's revenue.

$286K
Black Friday / Cyber Monday
total revenue generated
+6%
Year-over-year revenue
growth from design
46.2%
Email open rate —
above industry average
6.5%
Click-through rate
across campaign emails

Balancing fast turnaround with uncompromising quality — delivering broadcast-calibre design for one of Ontario's most trusted professional bodies.

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