Case Study · Procom · 2023

One Designer.
Enterprise Impact.

A sole in-house designer reshaping the brand, digital presence, and marketing output of a 14-office staffing powerhouse serving Fortune 500 clients across North America.

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Graphic Design UX / UI Design Marketing Design Web Development Video Marketing Creative Direction Brand Strategy PowerPoint Systems Email Campaigns Digital Banners Graphic Design UX / UI Design Marketing Design Web Development Video Marketing Creative Direction Brand Strategy PowerPoint Systems Email Campaigns Digital Banners

The Challenge

Enterprise scale.
Solo bandwidth.

Procom is an award-winning staffing and contract workforce services provider operating 14 offices and placing 10,000 skilled professionals across North America. One in-house designer held responsibility for every brand touchpoint — from Fortune 500 pitch decks to high-volume digital campaigns — with zero margin for inconsistency.

North America Talent Network

Company-Wide Scope

Banners, emails, presentations, internal communications, website, and video — all managed by a single designer without sacrificing brand consistency.

Enterprise Brand Standards

Serving Fortune 500 clients demands professional-grade visual assets that project credibility, authority, and contemporary market leadership.

Multi-Channel Simultaneity

Digital banners, email campaigns, social content, and a full website migration — all running in parallel, all demanding the same quality bar.

01 — Digital Marketing

Banner &
Email Campaigns

High-impact digital banners engineered for email distribution and social media — updated brand standards applied at enterprise scale.

Email Banners Social Media Brand Standards

02 — Thought Leadership

Content
Marketing

Thumbnail graphics and cover designs for whitepapers, guides, and thought-leadership content — positioning Procom as the authority in talent management.

Whitepapers Email Thumbnails Lead Gen

03 — Internal Communications

Presentations
& Documents

Campaign presentations, culture decks, one-pager explainers, employee newsletters — a complete internal communication design system built to scale.

PowerPoint One-Pagers Newsletters

04 — Digital Transformation

Website
Redesign

Complete website migration and redesign to the new brand standard — improved functionality, visual hierarchy, and a contemporary presence befitting a Fortune 500 partner.

UX/UI Design Web Development Brand Migration

The Work

Every format.
Accounted for.

Banner Campaign

Digital Banner System

Brand Identity

Award-Winning
Staffing Authority

Procom's visual identity was elevated to reflect its enterprise positioning — market-leading, contemporary, and trusted by Fortune 500 companies.

Inter · Enterprise Typography · 300–900

Thought Leadership

Recruitment Playbook

Market Intelligence

5 Key Market Trends

Scale Delivered

Offices Supported

10K+

Professionals Represented

In-House Designer

Digital

Banner Asset Library

Video Marketing

Animated Explainer Videos

Motion-driven explainer videos spearheading Procom's digital transformation — communicating complex staffing solutions through engaging visual storytelling.

Explainer VideosMotion

Social Cut-downsDigital

Full Service Scope

Every Surface
Covered

Graphic DesignCore

UX/UI DesignDigital

Marketing DesignCampaign

Web DevelopmentDigital

Video MarketingMotion

Results

Design that moves
a workforce forward.

Offices served with
a unified brand voice

10,000+

Skilled professionals
represented visually

Creative service lines
delivered end-to-end

In-house designer managing
company-wide creative

A comprehensive digital and brand transformation — elevating Procom's market presence to match the calibre of the Fortune 500 clients it serves.

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One Designer.
Enterprise Impact.